I was reading the other day an article in the online version of El Nuevo Dia, a newspaper in Puerto Rico detailing some of the reasons that ethanol is not currently available in Puerto Rico. One of the persons interviewed was identified as a leader in the association of gas retailers, he said something to the fact that it will not be up to them to bring ethanol to the market. That was government's business.
Now, that sounds to me like a lack of vision from a person that should be providing leadership in an industry that directly affects the consumer in the island. Rather than assuming a "that's not my problem attitude", a really savvy business leader could seize on the opportunity and get involved and start looking for ways were he can capitalize on renewable technologies. It is no longer a matter of if, is a matter of when we will start moving from the dependency on fossil fuels to environmentally sound altenatives.
That does not mean that government's role is not necessary. Government can start by setting targets for the government fleet to be on ethanol. This could be the spark that can ignite the fire of the alternative fuel market and make it commercially viable. The experiences of cities like Caguas and others that have experimented with biodiesel has been positive, it is time that we start working together to cut our dependency on the black gold.
Wednesday, March 19, 2008
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